Full Send just entered the nicotine pouch market, and the market responded immediately. The brand's soft launch sold out entirely, with 70% of customers locking in a monthly subscription before inventory cleared.
That's not a typo. Seven out of ten buyers didn't just want to try it, they committed to coming back.
Every Full Send Nicotine Pouch is manufactured in the United States. The lineup launches with two strength options, 4mg for a lighter hit and 8mg for those who want more, giving users control over their experience from day one. And for those looking for the flavor and ritual without the nicotine, 0mg pouches are on the way.
Eight Flavors at Launch
The initial lineup covers a wide range of preferences:
• Plain — no flavor, no frills. Pure nicotine.
• Original — the classic baseline.
• Spearmint — clean and cool.
• Citrus — bright and crisp.
• Cinnamon — warm with a kick.
• Wintergreen — the traditional go-to.
• Matcha — earthy and smooth. Not something you see every day in the pouch space.
• Grape Ice — bold fruit with a cold finish.
Why It Matters
The nicotine pouch category is exploding, and most brands entering the space are playing it safe. Full Send brought its audience, its brand identity, and a subscription first model that's already converting at a rate most DTC brands would kill for.
Restock is coming. If you missed the first drop, don't miss the next one.